WordPress

Why WordPress Will Soon Power 50% of All Websites

The WordPress world luck tale simply is going on and on.

As it stands nowadays, WordPress powers 39.1% of all web sites. According to the newest figures by means of W3Techs, it’s rising by means of 2.47% in keeping with yr on reasonable — without a indicators of slowing down. Continuing at this charge, there’s each and every probability it’ll surpass 50% marketplace proportion by means of the top of 2025. 

Let that sink in. 

Half of all web sites can be constructed at the authentic running a blog platform — constructed upon the supply code of deserted weblog undertaking b2/cafelog by means of Matt Mullenweg and Mike Little again in 2003, again when Mullenweg used to be a 19-year-old scholar on the University of Houston. 

It’s protected to mention WordPress’ marketplace proportion has made some critical good points lately. But how did it transform so dominant, and what drove a upward push of 3.7% of web sites turning to WordPress — over some other platform — during the last yr by myself? 

That’s what we’ll examine on this put up: how WordPress is not just going sturdy in opposition to the contest however thriving in spite of a yr of financial uncertainty. 

W3Techs CMS efficiency utilization 

To perceive WordPress’s dominant place, an summary of the Content Management System trade is essential. As you’ll see within the desk under, the previous yr has been a rocky time. Some of the important thing avid gamers have misplaced prominence, and others have skyrocketed. 

Source: W3Techs

To prevent scrutinizing the figures, listed below are the principle takeaways:

  • WordPress is utilized by 39.1% of all of the web sites — a content material control gadget marketplace proportion of 63.8%.
  • Shopify has overtaken Joomla! to the quantity two spot this yr.
  • Joomla! and Drupal are at the decline, with Drupal shedding down a spot in desire of web page builder Wix.
  • While WordPress stays on best, the information paints a transparent image: but even so Shopify, the ecosystem out of doors of WordPress isn’t getting more potent. 

Now we’ve set the scene, let’s take a deeper dive to grasp what’s brought about each and every of the issues above.

Open-source at the decline

WordPress apart, main open-source platforms aren’t faring nicely. Drupal and Joomla, the heavyweights in technical prowess and developer keep watch over, were hit the toughest.

table of popular CMSes
W3Techs – World Wide Web Technology Surveys

Compared to WordPress and Shopify, they’re flatlining, however why is that?  

It’s no secret that, between the highest open-source platforms, WordPress is probably the most user-friendly. Right now, that’s what the huge quantity of new companies are in search of. They desire a solution to pivot their industry on-line with minimum fuss and extend. 

A layman’s path into web page development simply isn’t imaginable with some other open-source platform but even so WordPress. Case in level: Drupal, a platform related to complicated and govt websites, with little to no consideration for UX, can also be off-putting for amateurs. 

To effectively construct a web page, you want to grasp the fundamentals of coding. Similarly, Joomla! customers require the next point of technical talents to get began. In phrases of ease of use, Joomla!’s editor doesn’t come on the subject of WordPress’s Gutenberg block editor. 

The standards for development small industry web sites at tempo excludes higher-end platforms. Given the educational curve implied, the likelihood to hit the bottom operating simply isn’t imaginable. Comparatively, WordPress customers simply hearth it up and get started publishing.

Ecommerce: Shopify #2?

As an indication of the days, e-commerce is taking over a rising portion of new web sites. This yr, Shopify shot to 2d position whilst WooTrade remained the preferred selection for development e-commerce websites. Note: That’s no longer mirrored within the best performers league desk above since Woo isn’t a stand-alone platform. It’s an e-commerce plugin for any person with a (WordPress) web page. 

The graph under (from this article by Yoast founder Joost de Valk) gives a far clearer image of WooTrade measurement and expansion in comparison to Shopify. 

graph showing growth of woocommerce vs shopify

In fresh years, Woo emerged as the preferred answer for growing an e-commerce retailer. It’s the platform of selection of 7.2% of all websites and maintains a protected distance forward of its closest competitor. 

Woo attracts customers from current WordPress websites short of an e-commerce presence. It additionally appeals to first-time website online developers as a result of in contrast to Shopify, there are not any limits at the unfastened model. You can upload limitless merchandise and attach a cost gateway to create an absolutely useful retailer in a snap. 

WordPress continues to dominate

In the #1 spot, WordPress has no longer best maintained however prolonged it’s lead out there. With such a lot of websites the use of it already, the place are the brand new customers coming from, and why have they pipped for WordPress?

To conquer losses because of the pandemic, and proceed serving their buyer base, small companies had to transfer their industry on-line. This method discovering a way to create a user-friendly web page inside of a pair of hours with out consuming into their earnings. 

WordPress has been the selected platform for plenty of small industry house owners to just do that. The knowledge under tallies new websites constructed the use of each and every platform in October 2020. 

Comparison of WordPress, WooCommerce and Shopify on w3techs.com

It’s honest to mention e-commerce is a motive force at the back of WordPress expansion. While persons are overwhelmingly turning to WordPress, and over a 3rd selected WooTrade to construct their website online.

With that snapshot of the movers and shakers within the trade, let’s take a look at what’s riding WordPress’s extraordinary expansion.

To a CMS, and past 

Now again to the topic of WordPress edging in opposition to 50% of all websites. How did we get right here? To know how WordPress has eaten the Internet, right here’s an summary of the way it’s remodeled from such humble beginnings as a easy software for making blogs. 

Over the yr, issues, plugins, and lots of enhancements have added to the consumer enjoy. As extra non-techies got here onboard, WordPress quickly advanced to transform the sector’s maximum used content material control. Fast ahead to nowadays, and we’re taking a look at a unique beast solely, remodeling into what Mullenweg described as an operating system for the web

During the previous few years, we’ve witnessed a fuller realization of this concept, as Automattic (the corporate at the back of WordPress.com) supplies web sites by the use of WordPress, e-commerce by the use of WooTrade, and social networks (they purchased Tumblr). 

WordPress marketplace proportion is *nonetheless* rising. What’s fueling it?

Mullenweg and the Automattic crew’s selections have pushed momentum for funding, collaboration, and, of direction, extra customers. They’ve even piqued Google’s consideration. Let’s check out some of probably the most thrilling traits:

Google

In a bid to point the taking part in box and stay their index from changing into smaller, Google got here up with the AMP, or Accelerated Mobile Pages, to make the internet rapid with out the use of an app. And as small companies combat to compete, they’re turning to social networks to promote it and checklist websites like Amazon to make gross sales. 

At a Keynote in 2019, Jono Alderson gave his opinion on how this impacts WordPress customers (with extra emphasis on non-users).

“Google realized that they can only fix the web if they work on the underlying technologies that power those websites, which is why they are now deeply invested in the WordPress community.” 

According to Jono, the Yoast search engine marketing plugin is “the glue that connects your AMPs, your Gutenberg, and your Schema.org, and so on.” 

And that you simply don’t want WordPress to do that. As Jono put it, 

“without the AMP plugin, and you could roll your own Schema.org solution instead of using Yoast SEO, but you will lack the flywheel effect of tying it all together.”

So, except you’re k with spending 1000’s of greenbacks integrating your platform with Google, a WordPress-based era stack is find out how to pass. For companies taking a look to function greater in Google seek effects, with no critical funding of money and time, this can be a no-brainer. 

woman at a graph showing WordPress at the top

WordPress Ecosystem

The ecosystem round WordPress is helping it keep related and fuels expansion. With WordPress.com, the WordPress device is used in a Software-as-a-Service style by means of Automattic. Therefore, as Automattic grows, which it does, WordPress and its ecosystem develop as nicely. 

If WordPress is to transform an working gadget of the internet, the ecosystem is the device you’ll layer on best of it to succeed in the rest you wish to have. Right now, it really works seamlessly with many equipment. Thanks to WordPress and Woo’s APIs (a device middleman that permits two programs to speak to one another), a brand new web page or a tech startup can briefly hook up with CRMs by the use of Zapier, again places of work like Salesforce, and plugins that combine with Mailchimp. There’s little probability of enthusiasm operating low. WordPress has a strong and well-organized group to depend on. 

Together, the breadth of the group, the monetary prowess of Automattic, and a well-funded ecosystem are a cast foundation to understand Mullenweg’s working gadget for the internet. 

Gutenberg

WordPress’s speedy acceleration isn’t a product of a virus by myself. In fresh years, the core devs have switched center of attention to the consumer enjoy, culminating within the modern editor, Gutenberg. 

Block-editing capability brings the WordPress consumer enjoy nearer to the web page developers preferred by means of amateurs. Website developers are meant for other people to construct web sites independently with none internet builders or businesses becoming concerned.

Besides the upgraded block editor, trendy templates, and its basic reputation, there are a couple of further explanation why small companies are turning to WordPress. WordPress has a big group backing, the place new green customers have get admission to to never-ending guides and tutorials to navigate their adventure via website online introduction. Best of all? It’s unfastened to make use of, and because of Managed WordPress hosting, it’s by no means been more uncomplicated to arrange and run a WordPress web page with 0 enjoy. 

A controlled host like ProWP takes care of all of the again finish stuff, set up, velocity, and safety, so that you’re unfastened to concentrate on the web page. It’s a really perfect answer for anyone with out the time, will, or experience to do it themselves.

The roadmap to 50% of the internet and past

We’ve mentioned how WordPress were given this a long way, and it’s honest to mention the long run’s taking a look shiny. Given socio and financial components, we will be able to make some predictions about how it’ll be followed within the future years  

The shift to e-commerce

The pandemic has speeded up the shift to e-commerce by means of roughly five years, and in line with United Nations Trade and Development Secretary-General Mukhisa Kituyi, the shift to a virtual global is right here to stick. As he put it, “the changes we make now will have lasting effects as the world economy begins to recover.” 

woman adding balls to a shopping bag

Right now, ‘online first’ is the sentiment for plenty of new and established companies. Yet, as of 2019, lower than two-thirds of small companies have a web page (Clutch, 2019). The identical learn about discovered that: 

  • small companies cite value (26%) and irrelevance to trade (27%) as key causes at the back of their determination to not have a web page. 
  • 35% of small companies really feel their operation is simply too small to warrant a web page. 

Fast ahead to 2020, and the perception {that a} industry is simply too small or no longer appropriate for a web based provide ceases to exist. Today, whether or not you’re a contract nail technician or an natural well being meals retailer, with out a web based presence you give the influence that you simply’re not in industry. 

As the pandemic pushes customers and companies on-line, the disaster additionally items a possibility. Companies that spend money on their on-line presence will thrive — and the place higher than a unfastened, well known platform like WordPress to ease the transition. It’s a cost-effective and sustainable selection for companies of any measurement. A hurry of companies becoming a member of WordPress can best imply excellent issues for the WordPress ecosystem.

Push again from knowledge capitalism 

Then there’s the post-Covid global to suppose of. With the upward thrust of social networks and closed platforms,  and the immense want to keep watch over one’s knowledge, Automattic’s mission statement hasn’t ever sounded so necessary. 

We’re already seeing WordPress as a spine for self-hosted programs operating on small, tiny networking computer systems just like the Raspberry Pi. This may open the door for growing health trackers, circle of relatives social networks, or anything keeping your knowledge. Likewise, there’s the likelihood to make cool DIY apps only for a laugh. The chances are never-ending, with the {hardware} you might have already got and device that’s without cost. 

Next forestall: 50% of the Internet

Without wanting a crystal ball, we will be able to be sure the WordPress crew is made up our minds to make bigger the platform well past a CMS. As WordPress continues to conform and Gutenberg delivers a contemporary web page enhancing enjoy, we couldn’t be extra excited for the long run. 

We firmly imagine that WordPress marketplace proportion will pass the magic 50% one day this decade. Mass enchantment for all ranges of enjoy performs an element in that. 

Just like WordPress, ProWP exists to make Managed WordPress obtainable to everybody, far and wide. If this newsletter has piqued your pastime in WordPress, and also you’re in search of a handy guide a rough and simple solution to get began, glance no additional than ProWP. 

With Managed WordPress hosting from ProWP you’ll have a WordPress website online up and operating in mins, with all technical heavy lifting taken over so you’ll get started publishing straight away. We’ve taken a value-driven technique to our pricing, with plans beginning at $3.88. And our shoppers obtain all of the advantages of the quickest WordPress webhosting to be had with out next-level prices.  

Are you satisfied WordPress can pass the 50% marketplace proportion cap? Let us know within the feedback under.

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