Creating & Managing Content, Marketing Tips, WordPress

Why the Right Platform is Critical for Your Blog

It’s an age-old catch 22 situation. You put numerous effort into your weblog, however is someone studying it?
To have a a hit weblog, you want to have a transparent message or function and a selected audience. Then you want to ensure your audience can in finding you. This is the place running a blog platforms are available. Where you host your weblog may have just about as a lot of an affect to your target market as what you write about.

In this newsletter, we’ll check out how to select the best possible platform for your weblog through taking into consideration the ideally suited target market you’d like to succeed in.

What’s the Goal of Your Blog?

Every weblog must have a number one serve as. If your weblog is a part of what you are promoting web site or is accountable for selling your emblem, you’ll have a excellent maintain on the goal of your weblog and what you wish to have it to succeed in.

A couple of causes to have a weblog come with:

  • Demonstrating your experience or showing your portfolio
  • Bringing natural seek engine site visitors in your web site
  • Capturing buyer e-mail addresses
  • Generating promoting or associate source of revenue

Check out our article on the Business Case for Blogging for a closer rationalization about the other ways a weblog can assist what you are promoting.

Know Your Audience and Your Content

Every weblog is other. A nonfiction guide creator would possibly have a weblog to stay her fanatics up to the moment on what’s popping out subsequent, whilst a health corporate could be running a blog about well being subjects with a purpose to draw in new shoppers.

You want to perceive and establish your ideally suited target market, what they’re taking a look for (or what you’ll supply that they didn’t know they sought after!), and the place on the Internet they spend their time. Are they much more likely to be on Facebook or Instagram? Do they like longer, extra researched articles or are they skimming via pictures and movies?

Once you obviously establish who your ideally suited weblog reader is, you’ll be ready to select the best possible running a blog platform.

Choosing a Blogging Platform

Over the previous few years, the choices for unfastened or low cost running a blog platforms have higher considerably.
Deciding on the best possible position to host your weblog generally is a problem. Let’s take a look at the execs and cons of a few of the most well liked platforms.

The giant identify at the present time in running a blog is WordPress. According to W3Techs, WordPress powers virtually 30% of all web pages and runs 60% of all web pages with a content material control device (together with blogs).
But sooner than we move to any extent further, it’s necessary to take into account that there are two other “flavors” of WordPress blogs.

You can get a unfastened, elementary weblog hosted at, and if you want, you’ll acquire further upgrades to offer your self extra design, branding, and ecommerce choices. screenshot

Advantages to the use of come with:

  • Access to the most present model of WordPress robotically, with computerized updates and backups.
  • Free buyer give a boost to and considerable documentation for putting in a weblog.
  • Great discoverability—readers can seek for subjects and apply other bloggers
  • Google ranks content material on very extremely and crawls the websites each day, so you are going to get search engine marketing juice from the get started.
  • Dozens of unfastened and top class issues and different customization choices to make your weblog stand proud of the crowd.

The downsides to the hosted WordPress possibility are that even with the choices they supply, your customization choices stay slightly restricted. You can’t set up your individual plugins, so you’ll’t run your individual club website online or drop in a publication signup shape, and also you’re restricted on e-commerce. If you’re making plans to make use of promoting to monetize your weblog, you’re restricted to their very own commercials program as neatly.

Self-Hosted WordPress

If you want complicated capability or need extra keep watch over over all facets of your website online, you could want the “self-hosted” WordPress possibility. Rather than use a website online hosted at, you possibly can download your individual area and internet hosting from anyone like Namecheap after which set up a downloaded model of WordPress from onto your website online. screenshot
For those that don’t seem to be emblem new to running a blog, a self-hosted WordPress weblog is the top choice, palms down. Self-hosting provides the complete website online keep watch over you’ll want if you wish to do any of the following:

  • Run commercials to your website online
  • Generate new leads via retargeted advertising
  • Collect publication signups
  • Integrate associate hyperlinks or merchandise into your website online
  • Engage in e-commerce
  • Run a club website online or discussion board
  • Match your weblog’s design and branding with the remainder of your web site

Keep in thoughts that, when you get better freedom through internet hosting your individual WordPress weblog, it is very important pay for your internet hosting, set up your individual theme, and arrange all upgrades and safety your self.


Medium began out in 2012 as a hosted weblog platform very similar to however with a more effective interface. You can create your individual weblog or newsletter for unfastened on their website online. However, there is restricted customization, so your content material, moderately than your design, is what wishes to face out. screenshot
Over the previous 5 years, Medium has grown considerably and has grow to be reasonably widespread in the spaces of entrepreneurship, era, creativity and writing, non-public enlargement, and pop culture. People can subscribe to publications, apply bloggers, and get beneficial content material delivered of their inboxes as soon as an afternoon, which is an effective way to seek out content material (or get discovered). Readers can apply publications in addition to particular person writers, letting them obtain curated content material every day.
Some of Medium’s benefits come with:

  • Access to article statistics at any time, together with what number of people learn to the finish of your article.
  • Millions of day-to-day readers, so it’s an overly huge platform.
  • Articles that carry out neatly (and get preferred through an ‘applause’ button) get further boosts from Medium on the house web page and in digests despatched out in e-mail.
  • Medium makes it easy to connect to folks via social media.

There are a couple of disadvantages. Unless you create a newsletter, your content material isn’t attached to any navigation rather then your profile. Comments are clumsy, as every reaction is regarded as every other piece of content material through a given creator. As famous above, customization is restricted, however there are many ways you’ll emblem your content material with customized headers and so on. And lately, Medium added a paid subscription possibility so some content material is now limited at the back of a paywall.

Other Hosted Blog Options

There are different corporations that, like, will host your weblog for you and come up with a specific amount of keep watch over over your website online. Companies value taking a look into come with Wix, Weebly, and Squarespace. If you wish to have a web site builder, it’s best possible to buy round for the best possible steadiness of keep watch over, give a boost to, and value.
One phrase of warning when deciding on any hosted possibility: in finding out what the corporate’s coverage is about exporting your content material if making a decision you wish to have to host your weblog somewhere else. Some corporations make it tough–if no longer downright inconceivable–to transport your content material off in their website online. Both WordPress and Blogger have very good export choices.

The Bottom Line

Choosing your running a blog platform generally is a tough determination as a result of the many choices in the market. Since many of those platforms be offering a unfastened elementary stage, you’ll check out them out (perhaps with a private weblog) to peer what fits you best possible.

If you’ve got sturdy content material and weblog principally to get your concepts, non-public emblem, or corporate identify in the market, is most likely the best possible answer as a result of their large readership base.

If your taste is extra brief updates, pictures, or movies, then that you must check out Tumblr, although the present pattern is to put up that roughly content material to Instagram, Facebook, or Twitter moderately than to a weblog in any respect.  

But if branding is necessary to you, and in case your weblog is an built-in a part of what you are promoting web site or you want any particular capability, the most suitable choice is a WordPress weblog.  Namecheap provides affordable shared internet hosting plans that can get your weblog up and operating very quickly.

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