Site Builders vs WordPress: Which is Better?

One of the primary steps to making a web site is opting for a platform to construct it. But there are such a large amount of choices in the market. 

We sought after to check out how WordPress compares to 2 well known on-line ‘easy’ website developers: Squarespace and Wix. Both standard platforms with an overly other strategy to site-building. WordPress, Wix, and Squarespace are all able to making stunning web pages, however one has distinctly extra benefits than the others.

This publish covers why WordPress stays the best choice for website developers — powering extra websites once a year than Squarespace and Wix blended.

If you wish to have to chop to the chase and get arrange on WordPress instantly, please take a look at Namecheap’s Managed WordPress Hosting, ProWP.

In a Nutshell: Comparing WordPress to Online Site Builders

Let’s speak about the fundamental variations first. Fundamentally, evaluating a novel platform like WordPress to a web site builder comes all the way down to internet hosting, templates, options, and buyer make stronger. As a small industry proprietor, your selection depends on some additional issues together with your price range, design specs, and long-term aspirations for your small business. To lend a hand information your choice, you’ll be informed which platform:

  • is appropriate for learners
  • provides probably the most keep watch over over your website’s capability
  • offers you probably the most keep watch over over your web site design and structure
  • controls your knowledge
  • is higher with regards to search engine optimization
  • is appropriate for e-commerce
  • calls for the least funding
  • provides versatile internet internet hosting 

(Note: This article focuses onWordPress.org — no longer WordPress.com. The latter is a separate platform, nearer to a web site builder. Here’s a excellent rationalization of what each WordPress platforms have to provide.)

Is it Suitable for Beginners?

The major distinction between website developers and WordPress is that WordPress is a standalone device that you wish to have to put in (or have it put in by means of a third-party) on a internet server. Squarespace and Wix, alternatively, are on-line gear/ products and services. 

It’s broadly authorised that website developers are the fastest approach to release a web site. With Squarespace and Wix, any individual can construct a website in a heartbeat. To use a website builder you merely join, log in, and get began. It looks after internet hosting and will provide you with a website title if important.

WordPress is reasonably simple to make use of, it simply comes to some technical paintings to put in the device earlier than you’ll be able to get to paintings in your web site. It’s way more customizable than both website builder (extra in this later) there is a small studying curve. And, since you wish to have to organize internet hosting, it takes a couple of extra steps to arrange. 

How Much Control Do You Have Over Your Site’s Functionality?

‘Apps’ in website developers paintings the similar as Plugins in WordPress — they upload additional purposes for your website. 

Website developers include a small collection of standard apps like photograph galleries and speak to paperwork. Wix’s apps can also be present in its App marketplace the place there are round 250 loose and paid apps to make bigger your web site. 

Squarespace doesn’t have a separate app retailer or plugins so as to add for your website. Instead, there’s a small choice of high quality apps evolved in space, to make bigger your web site. You’re restricted to a couple of built-in apps together with the analytics app, weblog app, and portfolio app. 

Given their loss of apps, website developers construct surprising websites with out a large number of flexibility. Whereas, with WordPress, it’s no longer tricky for a non-developer so as to add any form of options because of 1000’s of plugins. 

Plugin comparisons

To illustrate the purpose, let’s evaluate gallery apps throughout platforms. Squarespace has fantastic galleries for pictures that come up with some ways to structure your pictures. That’s why it’s so well-liked by artists and creatives. However, if you wish to have one thing that is even quite other than any of the gallery choices that they supply, you’re caught. 

To stay issues easy, Wix provides only one photograph gallery app. Again, they do that so you’ll be able to arrange your website temporarily, however at a value of selection. On the opposite hand, WordPress provides masses of gallery plugins so you’ll be able to get precisely the capability that you wish to have. It’s the similar tale for all types of options. 

The power of WordPress is the variety of its sprawling ecosystem. So, if in case you have particular concepts in thoughts, WordPress is almost definitely the most productive provided to house them. Things like letting shoppers e-book appointments, or get started a neighborhood discussion board, there’s perhaps a WordPress plugin to lend a hand with that. 

Again, website developers take the brink on simplicity, WordPress knocks issues out of the park for personalization and versatility. 

How Much Can I Customize the Look of My Website?

Plugins are only one facet of the web site’s customization coin. Each platform supplies templates to change the design of your pages, such things as colours, web page layouts, fonts, and magnificence for weblog posts. 

Just like with plugins, WordPress has a much broader collection of theme templates than some other CMS or website builder. The advantage of WordPress issues is that you just’re positive to seek out one thing that matches your wishes. With 11,000 loose issues, you’re beautiful well-served aesthetically, inside of price range. 

theme comparisons

Wix permits you to choose from over 500 templates. Each template is very easily looked after by means of trade and contains some instance content material. This approach, when you’re a restaurant taking a look at a ‘Restaurant and Food’ template, you’ll have a good suggestion of what your ultimate web site can appear to be. The major drawbacks of the usage of Wix templates are that no longer the entire designs glance excellent, and those who do are regularly used on a couple of websites, which means that your website received’t be distinctive. Also, you’ll be able to’t exchange the website design later, you’re caught with the primary one you decided on.

Likewise, Squarespace provides a small set of designs. Every design appears trendy and is in music with present traits. Given those stunning, customizable templates, Squarespace has a large number of traction in inventive spheres. Musicians, photographers, even John Malkovich use those templates for the entirety from publications to portfolio websites. 

One small factor – Squarespace assumes that you’ve got top quality photographs to fit into their huge symbol headers and backgrounds. Your website’s ultimate look is based totally upon those parts so except you’re design-conscious, Squarespace templates could be a nasty name. 

Who Controls my Data On Each Platform?

Who controls your knowledge determines how simple it is to transport your content material from one platform to every other. Should a website builder fold, or you’ve got outgrown what they provide, you’ll wish to believe knowledge possession and exportability. 

Since simple website developers regularly come with internet hosting, you’ll be able to’t simply transfer your website to a brand new internet host—if transferring it is imaginable in any respect. For instance, if you wish to transfer from a Squarespace website, you’ll be able to export a few of your content material to a .xml document, together with common pages, gallery pages, photographs, and textual content blocks. 

That approach there’s nonetheless a number of content material that you’ll be able to’t export together with product pages, album pages, tournament pages, index pages, weblog pages, audio, and video blocks, customized CSS and extra. If you’re operating an ecommerce website or one wealthy in multimedia, porting to every other platform generally is a exhausting procedure.

Wix customers haven’t were given many rights to their web site knowledge. If you’re anyone involved in knowledge possession, the next observation will have to be a large purple flag. 

“Your Wix site and all of its content is hosted exclusively on Wix’s servers, and cannot be transferred elsewhere. Specifically, it is not possible to export or embed files, pages or sites, created using the Wix Editor or ADI, to another external destination or host”. Wix Knowledge Base.

Wix customers can’t export information, pages or websites constructed at the Wix platform. That approach, when you ever need to migrate in other places, you’ll be pressured to start out your web site from scratch.  

Taking your website clear of both of those platforms is going to contain time and exertions. You’ll additionally run into bother in case your content material is deemed fallacious. If for some reason why it makes a decision your content material is no longer in music with their pointers, they may be able to take your website down. 

Conversely, WordPress makes it simple to transport or switch knowledge. Compared to maximum simple website developers, no person comes with reference to WordPress. You can obtain, export and import each and every unmarried piece of knowledge in your website — since you keep watch over the entirety. Since it’s constructed round customization, and it’s self-hosted, you’ll be able to publish your knowledge in different techniques. Download content material in a single click on in .xml structure, obtain information, manually export a WordPress database and create a WordPress backup. Above all, you’re more secure with WordPress. 

Which Platform is Best for search engine optimization?

In phrases of on-page search engine optimization, all platforms be offering identical advantages: they’re mobile-friendly, they’re simple to connect with Google Search Console and Google Analytics, you’ll be able to upload alt-tags to photographs, they usually all be offering sitemaps meta descriptions.

Illustration for Google Analytics

search engine optimization is more straightforward to take on while you construct a website with a CMS because of an abundance of robust search engine optimization plugins. These give an search engine optimization novice the gear to increase and enforce search engine optimization technique throughout your internet pages and weblog posts. 

With Wix, it’s no longer imaginable to enforce such a search engine optimization technique. You can get the fundamentals achieved, however, for a device catering for learners, no type of search engine optimization boosting plugin leaves so much to be desired. The similar is going for Squarespace, you’ll be able to upload such things as customized URLs, 301 redirects, custom designed symbol alt attributes, however there’s no robust plugin for such things as website velocity and useful search engine optimization analytics. 

Which Platform Requires the Least Investment?

There’s a large number of noise about website developers being inexpensive, when in reality website developers can if truth be told charge much more.  

Squarespace and Wix customers pay a per thirty days rate, on a sliding scale relying at the options they want. Squarespace has 4 pricing plans that vary from $11 to $36 per thirty days. With a fundamental plan, you’ll have restricted get entry to to integrations and blocks except you improve to a marketing strategy ($17) which helps e-commerce however you continue to pay transaction charges. The ecommerce upgrades charge between $26–$40 per thirty days. 

Basically, the extra you pay, the extra complicated options you unencumber. 

It’s a identical tale with Wix. Wix’s least expensive ad-free pan prices $12.50 per thirty days. If you wish to have skilled options like ecommerce or a customized area (yourname.com as a substitute of yourname.wix.com, it’ll charge extra.  

When you believe Square and Wix’s flat per thirty days billing, a web site constructed with WordPress is almost definitely going to be the most cost effective choice within the long-term. The charge of a WordPress website is calculated another way from website developers. WordPress is technically loose, however you continue to wish to pay for the next fastened prices.

  • Hosting – shared internet hosting prices a couple of bucks a month. For simply $3.88 a month with ProWP you get high quality controlled WordPress internet hosting for a fragment of the cost.
  • Domain title – Domains are renewed on a every year foundation and will charge anything else from a couple of dollars. 
  • Optional – WordPress customers have an abundance of high quality loose issues, and plugins, you may need to acquire a paid top rate theme for added designs or capability. Note that those don’t seem to be important to run a a hit website with WordPress.
WordPress Yearly Monthly
Hosting $46.56 $3.88
Custom area $12 (roughly) $1
Customization Optional Optional
Total per thirty days charge $4.88

Let’s say I’m taking a look to open an ecommerce retailer promoting my home made cleaning soap on-line. With Wix, I’d be paying no less than $23 per thirty days for the Business Basic Plan. This features a loose area for 1 12 months and commission-free bills. With Squarespace, a identical website would set you again $18 per thirty days for the Basic Business plan with a three% transaction rate on gross sales. Even with the price of a top rate ecommerce plugin, you’ll pay round a 5th of the cost for a similar web site powered by means of WordPress website and hosted by means of ProWP.

Which Platforms Excel for E-commerce?

All platforms be offering a point of ecommerce capability. To promote anything else via Wix, you wish to have one among their ’Store plans’, which charge greater than a standard Wix website. You can make a choice from a pre-built on-line retailer template. This is wonderful for easy merchandise like a t-shirt however lacks the power to customise product knowledge. This makes it awkward for variable or customizable merchandise like t-shirts the place you wish to have to customise the product knowledge for a couple of sizes or colours. 

For ecommerce, Squarespace has a number of drawbacks. First, you’re required to make use of their fee processing gadget. While the program is protected and dependable, Squarespace fees you 2% – to 3% share of each and every transaction — when you’re no longer paying for one among their top rate ecommerce plans. 

These charges may no longer quantity to a lot in the beginning, however as soon as your small business grows, that would imply 1000’s of greenbacks a month. What’s extra, out of the highest 10 payment processors really helpful by means of PCMag, Squarespace accepts 0 of them. You can make a choice from simply 3 fee gateways; Stripe, Apple Pay and PayBuddy. 

Compared to the others WordPress supplies extra e-commerce make stronger. It’s if truth be told probably the most dominant ecommerce platforms thank you to 2 apps: WooCommerce that focuses totally on bodily merchandise (powers 22% of the top 1 million e-commerce sites) and Easy Digital Downloads, that specialize in digital merchandise like apps. 

These plugins don’t finish at dealing with your transactions. For each and every e-commerce plugin, WordPress has stacks of add-on plugins to increase your retailer even additional. This offers you an enormous quantity of suppleness to care for success and show merchandise, and extra. For instance, you’ll be able to even to find plugins that sync WooCommerce with a print on call for provider as a way to outsource order success to anyone else. Because of this pliability, WordPress is merely higher at dealing with ecommerce.

Web Hosting Options 

If you prefer the versatility of creating your personal internet design, you may favor to select how your web site is hosted. Squarespace and Wix come up with no internet hosting possible choices, that means you’ll be able to’t make a choice an choice that may scale along with your website. You are caught with internet hosting your website at the  Squarespace or Wix platform. 

With WordPress, you’ll be able to use any internet hosting supplier that matches your wishes. Read the critiques, discover the applied sciences utilized by each and every host, and decide for your self! Namecheap provides a number of other internet hosting choices, together with ProWP, which is optimized in particular for WordPress. 

Using a website builder approach you’re handcuffed to their platform. While they could be tempting for the newbie when beginning a web site, when you ever need to develop your website you’re going to quickly learn how restricted a closed gadget is. If you wish to have to transport to every other platform you’ll have to get started from scratch once more. The developers are designed to fasten you in and no longer can help you depart. WordPress is open-source with a millions-strong neighborhood the place the philosophy of freedom and customization for the person is paramount.


To generalize, fast web site developers like Squarespace and Wix are more straightforward to make use of however a long way much less customizable.

Squarespace is one of the vital most sensible possible choices to WordPress. It does bundle in combination a number of gear multi functional position and lets you construct a web site very in no time. The integrated issues are trendy and dynamic, however one of the vital drawbacks with speedy speedy website developers, like Squarespace, and Wix’s restricted flexibility. Wix has made it simple for any individual to construct a website because of a loss of robust gear and sophisticated customization choices. 

With Squarespace and Wix, you’re placing your self in a walled-garden. Any positive aspects made within the velocity and simplicity of placing a web site in combination are negated by means of your obstacles additional down the road. You can’t set up any new options by yourself as you’ll be able to with plugins which limits your customization chances.

On the opposite hand, there’s WordPress, with a studying curve, however extremely customizable. Thanks to 1000s of loose and paid plugins and issues, there are unending chances to regulate the best way your website behaves and appears. Whatsmore, it’s the one platform the place you personal your knowledge outright, and also you received’t incur prices for pro options like ecommerce, as your small business grows and your web site must make bigger. 

The WordPress platform is open supply, which means that the device is loose for any individual to make use of and alter. You simply wish to arrange WordPress on a internet host — and even if that may sound intimidating, there are hosts like ProWP providing one-click set up. 

Final Thoughts

There are numerous benefits to selecting WordPress as your CMS over fast web site developers like Squarespace and Wix. The advantages build up even additional while you use ProWP controlled WordPress internet hosting as a result of such a lot of of the main points are looked after for you. 
If you’re in search of one thing that’s cost-effective, versatile, in a position to scale, and simple to customise, a WordPress web site hosted by means of ProWP is 100% find out how to cross.

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