How to Learn WordPress and Grow Your Business

Did you recognize that WordPress powers around a third of all websites on the Internet?

At its core, WordPress is a loose, open-source web site builder. It’s simple to set up, customise, Search engine optimization-friendly, and safe. Most importantly, it may be used with none prior coding or web site revel in. This makes it ultimate for small companies, freelancers, and marketers simply getting began construction a web site or operating on a decent funds.  

However, one of the vital perfect portions about WordPress is the robust neighborhood in the back of it and the wealth of assets that permit you to now not best construct a super web site however find out how to scale your online business.  

In this submit, we’ll proportion how to use WordPress to construct your web site in addition to other assets to be had to you, together with WordCamps, webinars, on-line tutorials, and classes. 

Use WordPress To Power Your Website

Before we release into how WordPress permit you to educate—and be told—let’s take a look at WordPress itself.

One of the average misconceptions is that WordPress is only for blogs. However, it in fact works smartly for the whole lot from information merchandise and classes to e-commerce websites. There are two variations of WordPress—wordpress.com, which is hosted by way of Automattic, and WordPress.org, which calls for you to set up it by yourself webhosting. 

Many customers to find that WordPress.org provides them the added keep watch over and flexibility that they want for his or her web site. The first step of the use of WordPress.org is to discover a internet host. At Namecheap, we make this procedure even more uncomplicated with ProWP, controlled WordPress webhosting designed to democratize and streamline the method of establishing and managing a WordPress web site. 

Besides growing the primary, on-line hub for your online business, listed here are some further ways in which you’ll use it, together with: 

  • Start a weblog to give a boost to Search engine optimization, build up site visitors, and identify authority and experience.
  • Create a web-based neighborhood and a community of unswerving consumers.
  • Develop a data useful resource or FAQ phase to solution prospect and buyer questions successfully. 

Teach People Specific Skills Using LearnSprint

WordPress will give you a possibility now not simply to devour tutorial content material, but additionally produce your personal classes. LearnDash, a finding out control machine (LMS) plugin, is one such device that we could WordPress customers proportion their wisdom thru self-hosted classes. Through a easy drag and drop interface, you’ll create classes in your scholars, workers, consumers, or purchasers.

One well-liked fashion is charging a per month price for get right of entry to to a password-protected website and freeing new coaching classes thru it. But the direction doesn’t have to be the product itself. LearnSprint classes may also be used for working different sides of your online business.

Yoast Academy

For instance, in case your product is complicated, you’ll create classes to educate consumers how to use it. Yoast, a WordPress Search engine optimization plugin, is a major instance of this. The corporate teaches its consumers how to use their product with Search engine optimization-related classes (a.ok.a. Yoast Academy) created with LearnSprint. This provides consumers a hands-on finding out revel in that permits them to check their abilities. 

You too can use classes for in-house coaching functions. In this case, Infusionsoft, a advertising and marketing automation tool corporate, makes use of LearnSprint to standardize their coaching procedure. This led to an efficient onboarding machine and decreased coaching overhead.

Attend WordCamps

WordCamps are casual person meetings that accumulate WordPress communities in combination to community and proportion concepts. In reality, there are 10-20 WordCamps hosted every month world wide. 

WordCamp screenshot

At WordCamps, WordPress customers meet in individual to pay attention to audio system masking a spread of subjects from plugin construction to website safety. For instance, the most recent Dallas / Forth Worth WordCamp had beginner-friendly subjects at the roster like “WordPress 101” and extra complex discussions reminiscent of “Build your first custom Gutenberg block.

What’s great about WordCamps is that not only can you attend to learn both cutting-edge WordPress skills and information to build websites or boost your business, but you can also speak on an area of your own expertise. All WordCamps post calls for speakers shortly after announcing each event, and you don’t have to be famous or an experienced developer to propose a talk. In fact, speaking at a WordCamp is a great way for you to get your name out there, give back to the community, and share in the global WordPress educational efforts. 

hedgehog sitting under tree with WordCamp words

Want to know more about WordCamps? Automattic has curated videos from WordCamp presentations around the world on its website, WordCampTV. For example, typing ‘marketing’ in the search bar will show you a list of WordCamps presentations that can help improve your marketing efforts for your own WordPress site. 

Pro Tip: In WordCamp Europe, they even produced this survey on the state of WordPress. 

Watch WordPress Online Videos, Tutorials, and Webinars

There are plenty of platforms out there that are dedicated to providing the right tools to help WordPress users improve their websites and businesses including WordCampTV, Automattic’s YouTube Channel, Udemy, WPBeginner, LinkedIn Learning, and our blog.  

Automattic’s YouTube Channel

Automattic YouTube channel

This YouTube channel run by WordPress’s parent company is chock-full of helpful tutorials. Many of the tutorials include actionable tips for WordPress users to improve their sites. “How to Increase Traffic to Your Website” and “Four Simple Tips for a More Secure Website” are examples of the varieties of instruction you’ll to find with Automattic.


Udemy has a direction for just about any subject you’ll bring to mind. This contains the ones on working a trade with WordPress. Doing a seek for ‘WordPress’ unearths hundreds of movies at the subject from wide tutorials like “WordPress for Beginners – Master WordPress Quickly” to extra particular movies like “Creating a Membership Site with WordPress.”


WPBeginner is a useful resource website that comes with WPBeginner’s WordPress 101 video tutorials. These video tutorials are designed to educate learners the fundamentals of working their very own WordPress web site. In addition to the loose video useful resource, WPBeginner includes a weblog that is helping rookie WordPress customers be told the ropes with detailed guides.

A couple of of the most well liked guides on WPBeginner come with:

  • How to Make a WordPress Website in 2019 – This in-depth submit covers the stairs of constructing a WordPress website reminiscent of opting for a internet host. It additionally supplies assets to additional expand your companies like including an e-commerce retailer and beginning a podcast.
  • 61 Best Free WordPress Blog Themes for 2019 – If you’re caught on selecting a theme or in need of to give your web site an up to date glance, this information compiles and compares the highest loose issues for the yr.
  • Best WordPress Tutorials – This isn’t a unmarried information, however a roundup of WPBeginner’s perfect tutorials. This web page is price bookmarking and checking for brand new additions.

RelatedIn Learning

Lynda.com and RelatedIn have paired in combination to be offering RelatedIn Learning. RelatedIn Learning combines top rate RelatedIn options like the power to ship in-mail with Lynda.com’s complete educational video catalog. This mixture of instructional content material and networking functions is best for marketers having a look to develop their WordPress abilities and connect to different execs in the similar box.

RelatedIn Learning has put in combination a collection of tutorials devoted to instructing you ways to expand your WordPress website. You can seek for movies by way of degree (newbie, intermediate, or complex) and by the point to entire. 

Check Out More of Our WordPress Resources

We often proportion WordPress content material in this weblog. New content material is posted steadily that teaches you trade abilities and perfect practices for rising a a hit on-line presence.

Here are some posts price trying out. 

  • You can do it! WordPress isn’t Rocket Science
  • How a lot does a WordPress web site price in 2019? 
  • Getting your ft rainy with the WordPress Dashboard 
  • How to conquer the constraints of WordPress.com 

In sum, whether or not you’re already the use of WordPress or have not begun to get began, those assets and communities permit you to benefit from your web site and develop your online business.

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