Creating & Managing Content, WordPress

How Modern Blogging Differs from Past Blogs

Do you assume you’re now not geeky sufficient to weblog? You don’t must! It’s true, running a blog has modified so much over the kind of two decades it has existed. Over time running a blog changed into

  • larger
  • higher
  • extra really extensive

and thus additionally time-consuming. Yet there may be the other pattern. We’ve observed “content shock” redefine running a blog every time to make it about “less is more” once more. How will we weblog in 2019?

How does trendy running a blog vary from previous blogs? Can we nonetheless weblog find it irresistible’s 1999? Yes and no!

Reading “How to Start a Blog” Guides is Not Enough

There are dozens of “how to start a blog” guides. Most of them give an explanation for how to make a choice a site identify, internet hosting and display you easy methods to log in to WordPress and set up a theme. That’s nice!

No subject how a lot newbie’s guides give an explanation for, the bulk leaves you on my own with the extra ephemeral query: how do you truly write for a weblog? This is a extra advanced matter.

The precise running a blog taste is somewhat other from maximum different sorts of writing and evolves repeatedly. What labored a couple of years in the past is in lots of circumstances redundant now.

With huge publishers and companies dominating the running a blog house it from time to time might see too tough to even get started. Yet there are specific issues main publishers can weblog about and others they are able to’t.

What Does Blogging Mean Today in any respect?

In 1999—across the time running a blog were given invented or no less than the time period weblog coined—all you had to weblog was once to write down quick updates. A sentence or two was once enough. Some had been accompanied additionally through a hyperlink. Others weren’t. Over the years extra of those updates contained a picture. By now many weblog posts are

  • huge tutorials
  • massive essays
  • lengthy lists of things.
computer with form details

It incessantly takes many hours to investigate, write and enrich the ones with photographs, hyperlinks, and preferably quotes. Why do you wish to have they all?


Images or higher pictures make your posts stand out or they lead them to visual within the first position. Without a picture a publish will possibly get lost sight of. Each and each and every weblog publish wishes a picture to be observed in social media feeds.

For subjects that don’t take care of visible subjects you’ll use photographs that illustrate the purpose or matter as complete in a metaphorical means.

Sometimes a photograph of tangible other folks doing one thing similar is one of the simplest ways to make your publish stand out.

“An image is worth a thousand words,” they say, but ideally you combine both. A photograph with out correct rationalization lacks context and may also be merely displayed on third-party websites with out the wish to seek advice from your weblog in any respect.

Ideally you don’t only depend on textual content or photographs to unfold your message however in finding techniques to make use of them each. Some issues paintings higher as textual content, others are higher visualized.

Blogging with out photographs slightly works at the present time. There are a number of other symbol varieties to make your weblog posts visually sexy although:

  1. animated gifs
  2. symbol quotes
  3. infographics
  4. memes
  5. display photographs
  6. visualizations

You additionally don’t need to be an artist, fashion designer or photographer to get gorgeous photographs. Tools like:

  • Canva for developing photographs of a wide variety
  • Giphy for looking out GIF animations
  • Unsplash for downloading unfastened to make use of pictures

Make it conceivable for everybody to create or use visually interesting photographs in your weblog posts.


Links are the lifeblood of the Web. Without a hyperlink, your publish is just about a useless finish. In the early days of the Web, the so-called hypertext was once filled with hyperlinks to different pages at the Web. Early on-line publishers had been enthusiastically linking to others. The link was once the modern facet of the Web. Later links became a peculiar currency because of Google.

Blogs had been additionally closely interlinked. Indeed WordPress makes it extraordinarily simple to hyperlink on your resources through robotically pinging all different blogs which are discussed to your publish. Sadly this selection were given abused such a lot through spammers that many blogs disable it through default.

Over the years as conventional publishers took to the Web they introduced the standard print taste of writing again to the Web. It was once about lengthy frame textual content with out many connections to different pages.

Some publications aren’t even allowed to hyperlink out of worry of shedding guests or authority on Google. They try to stay customers onsite and hoard so-called “link juice.” This is, after all, a shortsighted technique.

Indeed you’ll nonetheless achieve a aggressive merit through linking out to different bloggers. They might realize your publish then and get started studying your weblog. In the most efficient case they proportion your content material and even hyperlink again to you someday.

It’s necessary to take into account that fellow bloggers are your pals. The pageant is Google, Facebook, Wikipedia, main information shops, even TV. All those that get the bigger proportion of consideration compete together with your weblog.

The perfect method to get consideration is to head the place present audiences are—on different blogs. While visitor running a blog might paintings it’s so overused that the majority bloggers get a large number of pitches each and every week. The most simple means is to make different bloggers hyperlink to you.

The absolute best method to get others to hyperlink to you is first to hyperlink to them. It’s a strategy of giving to get. One of the oldest regulation of human habits—reciprocity—is at paintings on-line.


Quotes are like hyperlinks however they’re additionally extra similar to vintage writing ways from sooner than the Web. Good trendy blogs quote so much for a similar causes the old-fashioned blogs connected out.

Whenever you quote any individual this particular person additionally will get a hyperlink however extra importantly the folk you quote are much more likely to note you discussed them.

As it incessantly occurs with hyperlinks such public quotes result in folks studying, sharing and linking of your content material.

It’s now not about random other folks although! It’s extremely energetic bloggers themselves. The most useful pals you’ll have as a blogger your self. Lurkers might learn however different bloggers push your content material.

Whenever you point out any individual through identify and provides them further exposure by yourself newsletter they get much more revered as professionals of their box.

Quoting useless philosophers might make your self glance excellent or skilled through quoting others from your area of interest or trade will make you widespread amongst your colleagues.

Unlike Journalism Blogging is Still Opinionated and Subjective

composing a blog on a computer

Journalism continues to be other than running a blog. Why? While technically many weblog posts rival correct journalistic paintings, something has remained unchanged: running a blog continues to be extremely subjective. Even when company blogs put up one thing—now not only a particular person—the point of view is extremely supportive of a selected point of view. That’s OK as most of the people through now find out about it.

Blogging can’t truly be as independent as actual journalism as a result of bloggers are incessantly creating wealth off the issues they describe as an alternative of being paid for writing objectively.

Indeed opinion continues to be what makes running a blog so interesting. You don’t get cold description looking to be as impersonal as conceivable however as an alternative the author or the group in the back of the weblog is speaking. In the previous it was once simply extra evident.

Past bloggers would rant so much and now not mince phrases. In the fashionable technology when running a blog is finished professionally, the opinion is slightly discovered between the strains. AI-based robots can write completely human-sounding posts. The opinion makes them in reality distinctive. Without a personalized effect, weblog posts may also be totally automatic through now.

In the early years bloggers had been very outspoken personalities typically and thus had huge fan bases studying their blogs on account of the precise particular person writing them. This has modified through now. As lengthy as the subject and voice of the weblog stays intact the identify of the author is secondary. Just make sure you have a recognizable voice in any respect.

There is not any explanation why to learn a selected weblog when it’s just a rehash of the tips this is in the market. People love to look their opinion showed. When they disagree with you, you continue to might get some engagement, reminiscent of feedback. A publish that displays no viewpoint in any respect is solely random and redundant.

Why is Less is More Again Even Though Size Matters

Yes, dimension issues! It’s now not precisely the best way you believe you studied although. In contemporary years content material dimension or period has ceaselessly grown. One explanation why is that enormous content material items appear to paintings higher on seek and social media:

“The average Google first page result contains 1,890 words.”

Brian Dean (in keeping with SEMrush knowledge)

“Long form content gets more social shares than short form content.”

Noah Kagan

It’s now not concerning the sheer dimension although. Comprehensive guides or undying tutorials have extra price than mere opinion posts or easy information that get out of date briefly. Usually, treasured posts have a tendency to be longer. Adding fluff to magnify your posts gained’t lend a hand a lot although. It will also backfire as Google penalizes thin content and fickle social media customers handiest scan content material for clues.

graph showing how long it takes to write a post

Orbit Media publishes a yearly blogging survey. In it, bloggers get requested

  • How lengthy is the typical weblog publish?
  • How a lot time are bloggers spending on a standard article?
  • How incessantly are bloggers publishing?

For a couple of years the entire metrics confirmed that weblog posts get larger and take extra time to create. Yet all through the previous couple of years the only pattern reverted once more:

“Blogging frequency has been in gradual decline for five years”

Orbit Media

While Orbit Media surveys different advertising and marketing blogs and equivalent niches we all know needless to say that so-called “content shock” has came about a couple of years in the past. The Web reached a point of oversaturation the place the quantity and dimension of content material had been so overwhelming that the finite useful resource of human consideration changed into scarce.

“Since the internet doubles in size every 12–18 months, but the time we spend on it does not, the cost of getting people to read your stuff is always rising.”

Vered Zimmerman

Thus we’ve additionally observed tiny content material develop in recognition throughout all subjects. Gif-animations and pictures with textual content on them incessantly within the type of memes the usage of the similar symbol have unfold like wildfire. Cute cat photos nonetheless get shared everywhere whilst essays about cats don’t get shared as a lot. It obviously relies on the subject, area of interest and pageant how lengthy it takes to weblog.

Ideally, you do each—huge sources that still include small shareable tidbits like visualizations, memes or infographics. In simple English: why now not illustrate your level about science saying cats are nice with photographs of lovable cats?

WordPress Makes it Easy to Publish

ProWP landing page

Do you assume running a blog is just for geeks? Not anymore! One of the main variations of running a blog nowadays and 10 or 20 years in the past is the simplicity of the method. The first blogs had been simply web pages you needed to replace manually within the HTML code. Later products and services like

  • Blogger
  • LiveJournal
  • TypePad

allowed you to write down on-line such as you had been writing a mail message however as an alternative of sending you may hit put up. Those products and services put commercials round your phrases and thus had been “free”. You paid together with your content material in some way and couldn’t take it with you while you left.

Nowadays you personal the content material and will put up it very easily nevertheless thank you WordPress! Most proprietary running a blog platforms have misplaced their recognition.

The early WordPress tool was once nonetheless made through geeks for geeks. Yet over time an increasing number of customary other folks embraced the device and thus created a marketplace for subject matters and plugins that made the consumer enjoy a lot more seamless.

The WordPress tool changed into more straightforward out of the field and internet hosting firms simplified the arrange procedure additional. By now we now have equipment that make it as simple to put up a certified weblog as writing a mail message or native textual content file.

The almost certainly perfect method to get a weblog up and working is with—nomen est omen—ProWP. The collection of phrases stays yours. Make certain to make a choice a modern writing taste that works to your area of interest or in your matter.

  • design, type, shuttle symbol heavy posts paintings absolute best however longer textual content can from time to time paintings as neatly.
  • for era, devices or science each photographs and textual content paintings, relying on context.
  • for so-called “boring topics” no person desires to weblog about you will be the primary and thus a brief replace might suffice!
WordPress blog on laptop

At the tip of the day you don’t need to be a scientist put up new analysis in a weblog publish. Blogging can paintings regardless of finite consideration spans. Sometimes it is helping to

  1. make a choice a extra particular subject material
  2. make a choice a singular perspective to your writing
  3. merely supply visible clues within your publish that catch the attention briefly.

Sure, a rising selection of skilled bloggers take greater than 6h in line with reasonable to write down a weblog publish however incessantly newbie in finding the tiny little candy spot different persons are in reality intrigued through. Also authenticity continues to be key.

Business blogs can’t be too biased with out compromising their integrity. Amateur bloggers can nonetheless write no matter they would like and can in finding an target market of like-minded people.

With the era readily to be had and simple to make use of you must hone your writing abilities however don’t surrender from the beginning simply for the reason that bar is as top already in the case of running a blog.

Some bloggers even weblog whilst travelling the sector – now not simply shuttle bloggers. It’s a way of life for the the younger and bold and could also be very arduous however for the adventurous it’s a dream coming true many wish to pursue!

While “Instagram influencer” continues to be no activity on its own the usage of your Instagram profile to power guests again on your weblog can paintings even supposing they make linking very onerous to stay other folks on web page.

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